Tommy Hilfiger Denim

 
 
 
 

 

WILHELMINA + STUDIO  WAS BROUGHT ON BY TOMMY HILFIGER TO LAUNCH THEIR NEW HILFIGER DENIM COLLECTION TO THE US MARKET.

 

 
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W+STUDIO CREATED THE “24/7 I AM” TAGLINE CELEBRATING INDIVIDUALITY + CREATIVE EXPRESSION THROUGH FOUR MODELS EVERYDAY EXPERIENCES IN NYC. 

THE FOUR-PART DIGITAL, SOCIAL + PR LAUNCH CAMPAIGN INCLUDED Q+A’S WITH THE MODELS EMPHASIZING THEIR UNIQUE TALENTS + PERSONAL FAVORITES CULMINATING IN A VIDEO UNVEILING A HILFIGER DENIM GRAFFITI MURAL BY JOHN CRASH MATOS, COURTESY OF THE L.IS.A PROJECT.  

 
 
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 CREDITS

DIRECTED + PHOTOGRAPHED BY NICOLAS PADRON 

CINEMATOGRAPHY BY JUAN ANTONIO

MODELS JONATHAN BELLINIMAGGIE MIZNERLULA KENFE | MATT HITT 

HAIR + MAKE UP BY CHRIS NEWBURG 

STYLING BY SAMANTHA RUBIN OF TOMMY HILFIGER

VIDEO + PHOTO ASSISTANT OMARE HAYES 

MUSIC BY GARRISON BLACK

CREATIVE DIRECTION, PRODUCTION + PROJECT MANAGEMENT BY WILHELMINA + STUDIO