MCM Holiday CampaigN 2017

 
 
 
 
 

WILHELMINA + STUDIO WAS TAPPED BY MCM TO CONCEPTUALIZE, CREATIVE DIRECT + EXECUTE THEIR 2017 DIGITAL HOLIDAY CAMPAIGN GEARED AT YOUNG CONSUMERS WITH A GOAL OF RAMPING UP THE BRAND’S US PRESENCE.

 
 
 
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W+STUDIO CREATED “THE GIVE + GET DOWN”: A BROOKLYN LOFT PARTY CELEBRATING DIVERSITY, UNITY + FRIENDSHIP.

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THE CAMPAIGN WAS RECOGNIZED FOR ITS DIVERSE CAST OF CREATIVES WITH FEATURES IN PEOPLE, WWD, DAZED, DAILY FRONT ROW, DAILY MAIL, CELEBRITY INTELLIGENCE + NOW FASHION.

 
 
 

CREDITS

DIRECTED BY JOE CAVALLINI
PHOTOGRAPHY BY PIERRE
CINEMATOGRAPHY BY SEBASTIAN NIEVES
HAIR + MAKE UP BY J PATRICK
STYLING BY MIKEL BENJAMIN 
PROP STYLING BY EDDIE WALKER 
WILHELMINA MODELS INCLUDE KACY HILL, LES TWINS, BARBIE FERREIRA, CHELSEA MILLER, POSTER BOY, ZIKALE, FREDERIK WOLOSZYNSKI, SHARLENE RÄDLEIN, HUA + SIENNA SCOTTO 
CREATIVE + ART DIRECTION, CASTING + PRODUCTION BY WILHELMINA + STUDIO