Disney x Wilhelmina

 
 
 
 
 

DISNEY APPROACHED WILHELMINA + STUDIO TO HELP INTRODUCE MINNIE MOUSE TO THE FASHION SCENE AND POSITION HER AS A FASHION ICON BY COORDINATING HER VERY FIRST NYFW APPEARANCE.

 
 
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W+STUDIO STRATEGIZED + WORKED TO IDENTIFY THE APPROPRIATE TALENT TO GIVE MINNIE MOUSE THE RIGHT FASHION CREDIBILITY WHILE RESONATING WITH HER CURRENT AUDIENCE. KATE BOSWORTH + JHENE AIKO ACCOMPANIED MINNIE TO THE MONSE SHOW, MAKING HER APPEARANCE TOP NEWS DURING NYFW + SOLIDIFYING HER STATUS AS A STYLE ICON.

 
 
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