DIESEL HATE COUTURE CAMPAIGN

 
 
 
 
 

WILHELMINA + STUDIO WAS TAPPED TO CAST DIESEL’SHATE COUTURE” AW18 CAMPAIGN. AS PART OF THE CAMPAIGN, W+STUDIO CAST SOME OF THE WORLD’S MOST POLARIZING CELEBRITIES + INFLUENCERS SUCH AS NICKI MINAJ, BELLA THORNE, BARBIE FERREIRA + MORE.

W+STUDIO ALSO COLLABORATED WITH DIESEL TO CREATE CUSTOM CONTENT TAILORED TO EACH CREATIVE’S NARRATIVE. W+STUDIO WORKED WITH TALENT TO BRING THEIR HATEFUL COMMENTS TO LIFE IN PERSONALIZED + CUSTOMIZED PIECES WORN ON SET.

 
 
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THE HATE COUTURE’S CAMPAIGN CASTING HAS BEEN PRAISED IN THE PRESS AS SEEN IN:

ID VICE "DUBBED “HATE COUTURE,” THE ADS FEATURE AN ALL-STAR LINEUP OF ARTISTS, ACTIVISTS + PROBLEMATIC FAVES: INCLUDING NICKI MINAJ, GUCCI MANE, BELLA THORNE, BARBIE FERREIRA, BRIA VINAITE + TOMMY DORFMAN”

BUSINESS OF FASHION "DIESEL CAMPAIGN TAKES A STAND ON BULLYING. THE BRAND HAS RECRUITED SOME OF THE WORLD’S MOST POLARIZING CELEBRITIES, FROM NICKI MINAJ TO GUCCI MANE, TO FRONT A NEW CAMPAIGN BRINGING CYBER-BULLYING ISSUES TO LIGHT.”

DAZED DIGITAL “NICKI MINAJ, BARBIE FERREIRA + GUCCI MANE HAVE A MESSAGE FOR THEIR HATERS. DIESEL TASKED THE CAST OF ITS NEW ‘HATE COUTURE’ COLLECTION WITH DESIGNING PIECES EMBLAZONED WITH THE WORST MESSAGES THEY’VE RECEIVED ON SOCIAL MEDIA.”

 
 
 
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