DIESEL “BE A FOLLOWER” SS19 DENIM CAMPAIGN

 
 
 
 
 

AFTER WORKING TOGETHER ON TWO SUCCESSFUL PROJECTS INCLUDING CASTING THE DIESEL HATE COUTURE GLOBAL CAMPAIGN  AND PRODUCING AND CASTING THE CORRESPONDING HATE COUTURE PHOTO SHOOT  WILHELMINA + STUDIO WAS TAPPED AGAIN TO CAST 6 GLOBAL INFLUENCERS FOR DIESEL’S NEWEST DIGITAL CONTENT MASTERPIECE TITLED “BE A FOLLOWER," WEAR DENIM.

FILMED IN ATHENS, GREECE, WILHELMINA + STUDIO CAST AND FLEW IN GLOBAL TALENT FROM AROUND THE WORLD INCLUDING, LONDON’S YOUTUBE STAR ELIAS RIADI, NYC CREATIVE DIRECTOR AND ARTIST BLOODY OSIRIS, LA BEAUTY QUEEN KRISTEN CRAWLEY, TOKYO DJ TWINS AND FASHION MUSES AYA AND AMI AS WELL AS LA FASHION INFLUENCER JENNIFER GRACE/NATIVE FOX. 

“BAF” IS CENTERED AROUND THE INFLUENCER ERA. THE CREATIVE OF THE CAMPAIGN TURNS THE IDEA OF INFLUENCERS ON ITS HEAD AND MAKES THE “FOLLOWER” THE HERO. THE CAMPAIGN JUXTAPOSES  DIFFERENT EVERYDAY SCENARIOS WITH INFLUENCERS DRESSED IN ULTRA MODERN OUTFITS AND FOLLOWERS STRIPPED DOWN IN CLASSIC DENIM ENGAGING IN SIMILAR ACTIVITIES, HOWEVER, THE FOLLOWERS CLEARLY STEAL THE SHOW, EXUDING A COOL, EFFORTLESS STYLE AND A SENSE OF UNCOMPROMISED FREEDOM.