MCM x PUMA

 
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ROUNDING OFF OF A SUCCESSFUL HOLIDAY CAMPAIGN WITH MCM, THE BRAND TURNED TO WILHELMINA + STUDIO TO CONCEPTUALIZE, CREATIVE DIRECT + EXECUTE A LIMITED EDITION COLLECTION THAT PAYS HOMAGE TO THE EARLY DAYS OF HIP HOP AND MUSIC CULTURE. IN HONOR OF THE SUEDE’S 50TH ANNIVERSARY, PUMA PARTNERED WITH MCM TO RELEASE EXCLUSIVE SUEDES OVER THE COURSE OF THE YEAR.

W+STUDIO CREATED A BACKSTAGE VIBE WITH A CAST OF COOL KIDS INCLUDING WILHELMINA MODEL AND INFLUENCER YOVANNA VENTURA + DJ/INFLUENCER VASHTIE KOLA. THE CAMPAIGN WAS FEATURED IN HYPEBEAST and KICKS ON FIRE

 
 
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